EMT Practice Test

1. Question Content...

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Question1: In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant.
Which tool should the team use to justify the strategy7

Question2: The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently.
What is a key reason why they would engage the developer team?

Question3: Cloud Kicks (CK) is committed to making its new Commerce Cloud accessible to everyone.
Which consideration should CK make when delivering this solution?

Question4: A strategy designer has noticed that stakeholder perspectives often take a features-first mindset when discussing the problem space and user insights.
Which co-creation approach should help stakeholders shift to a users-first mindset before discussing solutions?

Question5: Cloud Kicks is making sustainability a new core value.
Which methodology should a strategy designer use to help stakeholders understand the impact of that decision on current products and services?

Question6: Cloud Kicks (CK) set a goal to improve the sustainability of its business in the coming year. A strategy designer on CK"s team knows the importance of pushing for environmental impact in their latest designs.
What should they do to prepare to measure progress toward this goal?

Question7: A strategy designer is working on a future digital commerce vision for Cloud Kicks.
What should the designer focus on when engaging technical stakeholders7

Question8: A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement:
"How might we make electric car buyers feel confident they are having a positive impact on theenvironmentby choosing our vehicles?" Which business goal is aligned with this challenge statement?

Question9: A strategy designer is working with a product team to reach more diverse audiences.
How should the designer make a case for ensuring all future releases meet accessibility standards7

Question10: A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?

Question11: Cloud Kicks (CK) works with various technology platforms built up over decades of acquisitions. Each platform has a different level of design maturity, which creates a very inconsistent user experience. To prioritize what to address first, CK needs to assess the business impact.
Which method is typically used to Quantify design debt7

Question12: A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?" Which metrics should be used to measure the success of the initiative7

Question13: A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.
Which tool should be used to facilitate and share this vision"

Question14: Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.
What is a core component of a successful GTM strategy?

Question15: A start-up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams.
What is a rule strategy designers should follow when facilitating a brainstorming session?

Question16: Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers.
What should the strategy designer do to solve for this accessibility challenge"?

Question17: Cloud Kicks' primary business goal for its new customer acquisition program is to increase diversity.
Which inclusive design tactic should help the company solve problems for the broadest possible audience?

Question18: Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs.
Which course of action should CK's strategy designer propose to improve the situation"?

Question19: Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities.
What is the most effective way a strategy designer couldinfluence the stakeholders?

Question20: The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this.
What should the strategy designer ask before framing the problem'?

Question21: A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?

Question22: A newly formed design team at Cloud Kicks is concerned their work will suffer if they are not better aligned.
Which tool should a strategy designer recommend for the team to begin alignment7

Question23: Cloud Kicks (CK) is working on enhanced functionality for an existing sates application.
What should CK do to ensure the proposed design is compatible with the current data model7

Question24: At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.
How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

Question25: A strategy designer is teaching a marketing team how to use the How Might We format for challenge framing.
What is the reason the statement should sav "How might we" instead of "How will we"?

Question26: Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?

Question27: Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.
What should the strategy designer intentionally do to drive this outcome7

Question28: Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.
When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?

Question29: Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.
Which approach should the strategy designer recommend to aid the sales team in onboarding to SalesCloud?